Boticário | Bye Bye Panda Concept
Jenny defensor panda aprovado

Approved concepts

Jenny defensor panda poses

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Jenny defensor pandinhas 3d
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Concept study

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Concept study

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Jenny defensor pandas grafismo

Pattern studies

Intense Superfix Bye Bye Panda - O Boticário - #OlhãoSemBorrão

Project developed by Techno Image and Leo Burnett. I was responsible for the concept art of the pandas and all 2D images. The characters were developed for O Boticário's new mascara "Superfix Bye Bye Panda" that is waterproof and doesn't smudge. The campaign were divided in still images and short animations for digital media.

Agência: Leo Burnett Tailor Made
Título: Intense Superfix Bye Bye Panda
Produto: Máscara Intense Superfix Bye Bye Panda
Anunciante: O Boticário
CCO: Marcelo Reis
VP/ECD: Wilson Mateos
Diretor Geral de Criação: Pedro Utzeri
Diretores de Criação: Vinícius Stanzione, Luciano Lincoln
Redatora: Ligia Mendes
Diretores de Arte: Fernando Patucci, Áurea Ramon
Diretora de Produção Integrada: Fernanda Moura
Produção (Artbuyer/RTV): Brenda Mayra, Amanda Costeski
Projetos Digitais: Pedro Rais, Thalles Freitas e Katia Rosa
Atendimento: Fabio Brito, Mariana Nunes, Agatha Nadolsky, Leonardo Fernandes e Rayssa Hauman
Mídia: Andrea Hirata, Leandro Otsuka, Marcela Liguori, Gabriell